Divide and Rule – or Segment and Rule For ACT Users

If you keep a list of contacts its essential that you have a strategy to segment your contacts into groups.

When I send out emails to my contact list, I have groups for ACT and Non ACT users. I have groups for UK and USA contacts. I have groups of contacts interested in particular products.

Every time I add a new contact I make sure all the “target marketing” fields are complete.

Watch this video to see how to create new fields in ACT and set up drop down lists to limit the choices.

Start thinking about how you’d like to divide up your contacts, decide what groups you’d like from the outset. Plan early and reap the benefits later.

What business segments are important to you?